Mon Sep 15, 2008 China Education Resources and SCOLA Sign Memorandum of Intent & Agreement
VANCOUVER, BRITISH COLUMBIA--(September 15, 2008) - China Education Resources Inc. ("CER," the "Company") (TSX VENTURE:CHN) (OTCQX:CHNUF) - announced today that it has signed a Memorandum of Intent and Agreement with SCOLA(r) (SCOLA), to cooperate in the project "Partnership in Language Resource Development." SCOLA provides fee-based subscription services to Universities, Colleges, K-12 schools, cable systems, government language schools and individuals to use SCOLA-provided content and programs.
SCOLA and CER intend to create education programs and related content resources that will connect classrooms in China to classrooms in the U.S. where American and Chinese students can help each other learn a second language, study a new culture using authentic artifacts and personal interaction, and share best teaching practices in a variety of subject areas.
CER Chairman and CEO, Chengfeng Zhou said, "This agreement with SCOLA builds on our CERSP and ESP commercialization strategy and we can implement it at minimal cost. We envision using our CERSP and ESP portals to create a new means of collaboration, resource sharing, and development of new teaching and learning strategies to benefit teachers and students in both countries and also promote better cultural understanding and positive relationships between the people of China and the United States." The agreement projects the implementation of key initial projects during fourth quarter 2008.
SCOLA President and CEO, Francis Lajba, said, "For more than 20 years SCOLA has been an industry leader in promoting the use of foreign television programming and authentic foreign video content as an aid to teaching foreign languages and culture. We look forward to providing China Education Resources' content as an education resource to our customers in the U.S. and throughout the world."
The agreement enables CER and SCOLA to partner on select projects to develop and deploy learning materials that promote language proficiency and cultural awareness. Examples of such select projects include:
Short "SCOLA on the Street" video interviews developed locally in China and the U.S.
Modular, Mandarin language program targeting high school and adult students; covering a wide range of lifestyle and daily communications topics. Initially, ten segments will be designed for pod-casting (and other types of mobile, personal media
equipment). The CER Memory game will be included in the program as a self-assessment feature;
Interactive tutoring and community discussion platforms to facilitate Mandarin and English language programs.
Other services that may be developed, include SCOLA's: Word TV On Line(tm); "Insta-Class"(tm); International Radio(tm); Foreign Text(tm); People and Places(tm); "On The Street"(tm); Word Search(tm); Digital Archive(tm); Global Marketplace(tm); and more.
SCOLA's mission is to help the people of the world learn about one another; their cultures, their languages and their ideologies. SCOLA emphasizes the importance and effectiveness of modem information technology as a tool in overcoming barriers to global understanding and is committed to continuing its position as the world leader in the area of foreign language learning, cultural awareness and video/audio content delivery and storage/retrieval/searching technology and capabilities at the forefront of its application. Information on SCOLA can be found at: http://www.scola.org
ABOUT CHINA EDUCATION RESOURCES INC.
In collaboration with China's Ministry of Education Curriculum Development Center (CDC), China Education Resources Inc. (CER) is helping transform the curriculum of the world's largest educational system. CER provides modern K-12 education content and services for education professionals, administrators, teachers, tutors, students and parents through its CERSP portal and 36 sub portals, including "My Study Room" and the school-wide, "Education Services Portal" (ESP). The CER Web Portal is a web-based gateway to the entire K-12 teaching and learning community in China (more than 600,000 schools, 12 million teachers, and 230 million students). As a strategic partner for implementing the government's goal of modernizing its education system and learning procedures, CER is positioned to become China's largest online education service and content provider in China's kindergarten through twelfth grade market. Information on CER may be found at: http://www.chinaeducationresources.com
Safe Harbor Statement
This press release contains certain forward-looking statements that reflect the current views and/or expectations of China Education Resources Inc. with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.
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China Education Resources Inc.
Mr. Craig Bird
(215) 885-4982 (FAX)
Source: China Education Resources Inc.
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